Keyword research is the process of finding and analyzing the words and phrases that your potential customers use when searching for products on Amazon. It is one of the most important aspects of Amazon SEO Services, as it helps you optimize your product listing and rank higher on Amazon search results. By ranking higher, you can increase your visibility, traffic, and sales on the world’s largest e-commerce platform.

In this article, you will learn the best keyword research strategies for Amazon SEO Services. You will discover how to identify your target audience and their search intent, how to generate a list of relevant keywords, how to analyze the competition and difficulty of your keywords, and how to optimize your product listing with your keywords. By following these steps, you will be able to create a product listing that attracts and converts more customers on Amazon.

Step 1: Identify Your Target Audience and Their Search Intent

Before you start generating keywords, you need to know who you are targeting and what they are looking for on Amazon. Your target audience is the group of people who are most likely to buy your product, and their search intent is the goal or purpose behind their search query. By understanding your target audience and their search intent, you can choose keywords that match their needs and expectations.

For example, if you are selling a wireless keyboard, your target audience might be people who work from home, students, gamers, or travelers. Their search intent might be to find a keyboard that is portable, durable, compatible, or affordable. Therefore, you should use keywords that describe these features and benefits, such as “wireless keyboard for laptop”, “wireless keyboard with long battery life”, or “wireless keyboard under $50”.

There are several ways to research your target audience and their search intent, such as:

• Reading Amazon customer reviews: Customer reviews can give you insights into what customers like and dislike about your product or similar products, what problems they are trying to solve, and what questions they have. You can use these information to identify keywords that address their pain points, preferences, and queries.
• Analyzing your competitors: Competitor analysis can help you find out what keywords your competitors are using, how they are ranking, and what gaps or opportunities exist in the market. You can use tools like Helium 10 or Jungle Scout to spy on your competitors and discover their keyword strategy.
• Conducting surveys or interviews: Surveys or interviews can help you get direct feedback from your potential or existing customers, and learn more about their demographics, psychographics, behavior, and motivation. You can use tools like SurveyMonkey or Typeform to create and distribute surveys, or use platforms like UserTesting or Respondent to recruit and interview customers.

By researching your target audience and their search intent, you can ensure that your keywords are relevant, accurate, and appealing to your customers. This will increase your chances of ranking higher on Amazon and attracting more qualified traffic to your product listing.

Step 2: Generate a List of Relevant Keywords

Once you have identified your target audience and their search intent, you need to generate a list of keywords that are relevant to your product and your customers. Relevant keywords are the words and phrases that describe your product’s features, benefits, and value proposition, and that match your customers’ needs and expectations. By using relevant keywords, you can improve your Amazon SEO and increase your chances of ranking higher on Amazon.

For example, if you are selling a wireless keyboard, some relevant keywords might be “wireless keyboard”, “bluetooth keyboard”, “rechargeable keyboard”, “ergonomic keyboard”, or “backlit keyboard”. These keywords are relevant because they describe what your product is, what it does, and how it can help your customers.

There are several ways to generate a list of relevant keywords, such as:

• Using Amazon autocomplete: Amazon autocomplete is the feature that suggests keywords when you type something in the Amazon search box. You can use this feature to find relevant keywords that are popular and frequently searched by Amazon customers. You can also use modifiers, such as letters, numbers, or symbols, to get more specific and long-tail keywords.
• Using Amazon related searches: Amazon related searches are the keywords that appear at the bottom of the Amazon search results page. You can use these keywords to find relevant keywords that are similar or related to your main keyword, and that can help you target different search intents or niches.
• Using keyword research tools: Keyword research tools are online tools that can help you find relevant keywords for your product and your niche. Some of the best keyword research tools for Amazon SEO are MerchantWords, Keyword Tool, and Sonar. These tools can help you find keywords that have high search volume, low competition, and high relevance on Amazon.

Step 3: Analyze the Competition and Difficulty of Your Keywords

After you have generated a list of relevant keywords, you need to analyze the competition and difficulty of your keywords. Competition and difficulty are the factors that determine how hard it is to rank for a certain keyword on Amazon. By analyzing the competition and difficulty of your keywords, you can find the best keywords that have low competition and difficulty, but high relevance and popularity.

For example, if you are selling a wireless keyboard, the keyword “wireless keyboard” might have high competition and difficulty, as there are many other sellers and products using the same keyword. On the other hand, the keyword “wireless keyboard with touchpad” might have low competition and difficulty, as there are fewer sellers and products using the same keyword.

There are several ways to analyze the competition and difficulty of your keywords, such as:

• Using Amazon search results: Amazon search results are the products that appear when you search for a keyword on Amazon. You can use these results to analyze the competition and difficulty of your keywords, by looking at the number of results, the quality of the product listings, the ratings and reviews, and the sales rank of the products. The more results, the higher the competition and difficulty. The better the product listings, the higher the competition and difficulty. The higher the ratings, reviews, and sales rank, the higher the competition and difficulty.
• Using keyword difficulty score: Keyword difficulty score is a metric that measures how hard it is to rank for a keyword on Amazon. It is usually expressed as a percentage from 0 to 100, where 0 means very easy and 100 means very hard. You can use tools like Helium 10 or Jungle Scout to find the keyword difficulty score of your keywords. The lower the score, the lower the competition and difficulty.
• Using competitor analysis: Competitor analysis is the process of researching and evaluating your competitors’ strengths and weaknesses. You can use tools like Helium 10 or Jungle Scout to spy on your competitors and find out their keyword strategy, product listing optimization, pricing, and promotion. The more information you have about your competitors, the better you can assess the competition and difficulty of your keyword.

Step 4: Optimize Your Product Listing with Your Keywords

The final step of keyword research for Amazon SEO is to optimize your product listing with your keywords. Product listing optimization is the process of improving your product title, bullet points, description, and backend search terms with your keywords, to make your product more relevant, attractive, and persuasive to your customers and to Amazon’s algorithm. By optimizing your product listing with your keywords, you can boost your Amazon SEO and increase your conversions and sales.

For example, if you are selling a wireless keyboard with touchpad, some of the ways you can optimize your product listing with your keywords are:

• Using your main keyword in your product title, such as “Wireless Keyboard with Touchpad, Rechargeable Bluetooth Keyboard with Built-in Multi-Touch Trackpad for Laptop, PC, Tablet, Smart TV.”
• Using your secondary keywords in your bullet points, such as “Wireless and Rechargeable: No need to worry about tangled wires or running out of battery. This wireless keyboard with touchpad can be easily paired with your devices via Bluetooth and can last up to 2 months on a single charge.”
• Using your long-tail keywords in your product description, such as “Ergonomic and Backlit Design: This wireless keyboard with touchpad features an ergonomic layout with scissor-switch keys, a palm rest, and a multi-touch trackpad. It also has a backlit function that allows you to adjust the brightness and color of the keys according to your preference and environment.”
• Using your synonyms and variations in your backend search terms, such as “wireless keyboard with trackpad”, “bluetooth keyboard with touchpad”, “rechargeable keyboard with multi-touch pad”, etc.

There are several best practices and tips to optimize your product listing with your keywords, such as:

• Using your keywords naturally, strategically, and consistently throughout your product listing, without overstuffing or spamming them.
• Using keywords that are relevant, specific, and descriptive, and that match your customers’ search intent and expectations.
• Using keywords that have low competition and difficulty, but high popularity and relevance on Amazon.
• Using keywords that highlight your product’s features, benefits, and value proposition, and that differentiate your product from your competitors.
• Using keywords that follow Amazon’s guidelines and policies, and that avoid any misleading or prohibited terms.

Conclusion

To rank higher on Amazon, you need to do keyword research and optimize your product listing. In this article, you learned how to do that in four easy steps. You also learned how to use tools like Helium 10 or Jungle Scout to help you with your keyword research and product listing optimization. If you want to take your Amazon SEO to the next level, you should check out our company, Convult. We are a team of experts who can help you with your Amazon SEO strategy, from keyword research to product listing optimization, and more. We have helped thousands of sellers boost their visibility, traffic, and sales on Amazon.